Customer Experience (CX) is the holistic journey a customer has with your brand, from their first impression to every interaction that follows. Unlike marketing, which focuses on attracting customers, or customer service, which handles issues after they arise, CX is about intentionally designing and managing the entire relationship to build trust, loyalty, and advocacy. And while UX centers on usability within a product, CX ensures that every touchpoint—digital, physical, and human—works together seamlessly. By aligning people, processes, and technology, CX delivers measurable business value: higher retention, stronger word-of-mouth, and sustainable growth.